Upfronts 2006: TiVo Gets Major ‘Upfront’ Ad Commitment

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This hit our inbox a couple hours ago, and we’re not sure exactly what it means. It does strike us as big, though:

TiVo Signs First Upfront Deal With Major Advertising Holding Company

Agreement Provides Preferred Pricing for Clients of Interpublic Media’s Agencies

Interpublic Media To Contribute To Development of New TiVo Interactive Advertising Products

ALVISO, Calif., May 15 /PRNewswire-FirstCall/ — TiVo Inc. (Nasdaq: TIVO), the creator and leader in advertising solutions and television services for digital video recorders (DVRs), today announced an upfront, multi-million dollar advertising agreement with Interpublic Media, which oversees the media services operations of the Interpublic Group of Companies (NYSE: IPG), including Initiative, MAGNA Global, Universal McCann and a number of leading specialist media agencies.

If the company that’s making all the TV networks sweat about lost ad revenue is taking revenue just as the Upfront season begins, does that mean less to go around on air? Is the bell finally tolling?

Here’s the full release:


TiVo Signs First Upfront Deal With Major Advertising Holding Company

Agreement Provides Preferred Pricing for Clients of Interpublic Media’s Agencies

Interpublic Media To Contribute To Development of New TiVo Interactive Advertising Products

ALVISO, Calif., May 15 /PRNewswire-FirstCall/ — TiVo Inc. (Nasdaq: TIVO), the creator and leader in advertising solutions and television services for digital video recorders (DVRs), today announced an upfront, multi-million dollar advertising agreement with Interpublic Media, which oversees the media services operations of the Interpublic Group of Companies (NYSE: IPG), including Initiative, MAGNA Global, Universal McCann and a number of leading specialist media agencies.

“TiVo is pleased to have Interpublic Media as the first major advertising holding company to sign an upfront deal. This agreement further validates our commitment to the advertising industry and presents an opportunity for all of Interpublic’s clients to leverage TiVo’s DVR advertising to reach an attractive demographic,” said Tom Rogers, President and CEO of TiVo. “TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching. We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future.”

“Interpublic Media is committed to seeking out new opportunities to deliver maximum results for our clients, with return on investment for their media choices,” said Mark Rosenthal, Chairman and CEO, Interpublic Media. “Signing an upfront commitment with TiVo not only provides our clients with preferred pricing, but also provides us the opportunity to participate in the development and rollout of new advertising products.”

The agreement was handled through Interpublic Media’s recently launched Emerging Media Lab. The Emerging Media Lab provides Interpublic’s clients with better understanding of new developments in emerging media and new technologies. Interpublic Media and its agencies will have the opportunity to offer any new clients or non-TiVo advertising clients preferred pricing for the term of the agreement.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.(R)” The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

About Interpublic Media

Interpublic Media oversees Interpublic’s worldwide media operations, including Initiative, MAGNA Global, Universal McCann, and a number of leading media specialist agencies, with capabilities that range from programming and content development to interactive, retail and media barter. Interpublic Media aligns the holding company’s media assets and maximizes the benefits they deliver to clients. The unit also works closely with Interpublic’s assets in sports, entertainment and event marketing to deliver powerful media solutions for marketers.

About the Interpublic Emerging Media Lab

A center for marketing innovation, the Emerging Media Lab provides all Interpublic companies and their clients with a physical and virtual space in which to experience the trends and technologies that are shaping the consumer media experience, today and in the future.