United Airlines Books Elmore Leonard

For a magazine designed to meet the "high expectations" of business and first class travelers.

RhapsodyMay2015Cover

Per a New York Times weekend item, Rhapsody is a high-end monthly magazine put out by United Airlines exclusively for first class and business class passengers. The publication launched in November 2013 and will feature, in the June issue, a previously unpublished short story by the late Elmore Leonard, who passed away in 2013.

From Alexandra Alter’s article:

Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. [Sean] Manning, the executive editor, has published a memoir and edited five literary anthologies.

Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody has been put off that their work would live in plane cabins and airport lounges.

One age-old magazine rule applies to Rhapsody. Even though regular room is made for content of a high-minded literary nature, the great majority of cover stars have been familiar faces like LL Cool J, Ethan Hawke, Christoph Waltz and Christina Hendricks. And a cover line on the current issue reads: Kim Kardashian Selfie Mastermind.

Previously on FishbowlNY:
Shrimp and Grits Helped Seal Deal for Elmore Leonard Collection
 
[Pictured: May 2015 cover]