Booting Up Beauty Vlogger Boot Camp

The judges, Elle Fowler and Blair Fowler, have racked up more than 350 milllion views on YouTube. The ten contestants, all aspiring fashion video bloggers, hope to claim a prize package of clothes, accessories, cash and their own slot at ulookhaute.com.

Welcome to Beauty Vlogger Boot Camp, a weekly online reality competition that officially kicked off today with the gang facing the “insane” task of putting together a full face without a mirror.

One of the contestants, Rachel Annamarie Demita, interned last summer at Entertainment Tonight. And as far as FishbowlLA can tell, the Trump-like send-off line uttered by one or the other Fowler to eliminated contestants is: “We’re sorry, but we’re not subscribing to your vlog.”