Picture Business is merging with Photo Industry Reporter under a new agreement where the smaller but profitable PIR will be able to take advantage of PB’s online assets, min reports.
PIR co-owners Jerry Grossman and Alan Levine will retain ownership of their magazine and PB’s editor in chief, Michael McEnaney, will become editor-at-large of PIR and maintain PB’s website.
PB’s parent company, NAPCO, is better at mobile apps and digital magazines, NAPCO publishing director Eric Schwartz told min. While PIR’s strength lies in its relationships with photographic services retailers.
“These guys have great relationships and we have great distributor relationships,” Schwartz told min. “We’re all going to make more money.”