Twitter’s user base is on track to grow by 24.4 percent in 2014 as the platform gains a greater share of its total audience from countries in the Asia-Pacific region, suggests new data from eMarketer.
Indeed, users from the Asia-Pacific are forecast to account for 32.8 percent of all Twitter users this year, which places the region first overall and ahead of North America (23.7 percent) and Western Europe (16.8 percent).
New signups in emerging marketers such as India and Indonesia, alongside continuing interest in Russia, is expected to bolster Twitter’s growth over the next few years, leading to a 40 percent Asia-Pacific share in 2018.
Conversely, growth in Western Europe will continue to slow, particularly in the U.S. and the United Kingdom, with single-digit gains expected year-on from 2015.
Overall, eMarketer reports that Twitter will grow its total audience by approximately one quarter this year, with decreasing year-on-year percentage gains thereafter, leading to a total monthly active user (MAU) base of 386.9 million users by 2018.