If you’ve always assumed that Twitter owned the trademark for the word “tweet,” you were wrong. Until now it’s been owned by Twittad, a Des Moines, Iowa-based company that provides sponsored advertising on Twitter, which has trademarked both its tagline, “Let your ad meet tweets,” and several other variations on the word “tweet.”
Since 2009, Twitter and Twittad have been locked in a legal battle over the word, with Twitter arguing that “tweet” was “famous” for its association with the site long before Twittad ever trademarked it, and Twittad claiming that the word was up for grabs because it was Twitter’s users—not the company—that came up with it.
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