Twitter’s Latest Experiment: Analytics Within Tweets

Twitter’s Latest Experiment: Analytics Within Tweets

Twitter experiments with at least one new feature each and every day, and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.

One of the latest experiments spotted in the wild is inbuilt analytics within tweets, which tells you exactly how well (or poorly) your tweet is doing.

Twitter opened its analytics.twitter.com platform to all users back in August, and it’s great way to track the performance of your tweets day-to-day. But with this new feature, which is currently mobile-only, you can see the latest metrics for your missives right there in the tweet.

Here’s how it looks:

Twitter’s Latest Experiment: Analytics Within Tweets

Click on “View Analytics Details” to see the info on the right of the image, which includes total impressions, total engagements and engagement rate, plus engagement highlights.

Twitter never comments on its experiments, so no word yet on whether this will ever become a main feature. Hope so, though: could be very useful, especially for marketers.

(Hat tip: The Verge.)