Turner Sports has inked a cross promotional pact with MySpace for Nascar.com.
As part of the deal, MySpace will host a Nascar-branded page, which will feature a mix of Nascar content and various social networking features geared for racing fans. The Nascar page will also drive users to multiple driver-specific pages across MySpace. Plus, MySpace will promote several Nascar.com subscription products, including TrackPass–which allows users to watch top races or favorite drivers online.
Meanwhile, Nascar.com has agreed to drive traffic to MySpace. Toward that endeavor, fans will now be able to integrate their MySpace activity within Nascar.com’s soon to be relaunched community section—which officials claim has over 80,000 members. Community members can also integrate feeds from Twitter and MySpace and embed photos and videos.
The partnership with MySpace comes as Nascar has significantly upped its commitment to digital extensions. Just this year Nascar.com has rolled several original Web series.