And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in marketing as Stoute touches on the controversial Mary J. Blige Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher’s Popchips ad that was subsequently pulled. Aside from saying that we’re all perhaps a little too sensitive nowadays, Stoute suggests that next time, BK should have Mary J. “sell a salad.”
This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.