Top Global Trends in PR Today

We all know that December means more year-end trend prediction listicles; just yesterday our friends at JSH&A sent us an infographic summarizing their social media marketing trends for 2015.

But what about the PR industry at large? Here’s an interesting slideshare in which Bob Pickard — Edelman/Burson-Marsteller veteran and current chairman of the Asia-Pacific region for Huntsworth plc — explains the new and changing PR model to an international audience at a Kia Motors conference in Seoul:

In summary, Pickard notes that today’s media landscape is faster, more flexible and less reliable than ever before — which makes PR’s work both more important and more challenging. Don’t think anyone will disagree on that point.

Our favorite quote is “media are bombarded with story ideas and need content that’s ready-to-roll”…content like this slideshow, for instance.

Here’s another great one from former Huntsworth chief Lord Chadlington: “Thinking — staying abreast of how to think — is what clients pay us to do.”

What do we think of Pickard’s summary? Anything to add? (And follow him on Twitter if you don’t already.)