The Top 30 Newspaper Web Sites in April

April was a kind month to the top 30 newspaper Web sites, when comparing traffic stats from a year ago. Only seven sites reported declines. And monthly traffic at The Dallas Morning News, Politico, and OregonLive.com (The Oregonian in Portland) rose significantly, according to new data from Nielsen Online.

The Dallas Morning News’ monthly uniques surged 88% in April, compared to the same month a year ago. At OregonLive.com, which did not make the top 30 list in March, traffic advanced 63%. The Politico drew about 1.7 million uniques, up 67%.

The Washington Times surfaced on April’s top 30 list, growing traffic 16% in April compared to year-over-year data. Ditto for The Sun in Baltimore, which is back on the list after an absent March, up 38% year-over-year.

The Wall Street Journal’s traffic grew a hefty 37% in April compared to April 2007. However, the number of monthly visitors dropped to 4.7 million in April from 6.8 million in March.

The number of monthly unique visitors in April to the Houston Chronicle fell 38% year-over-year. AZCentral’s traffic decreased 14% in April compared to April 2007.

Below is the complete custom list of the top 30 newspaper Web sites provided by Nielsen Online (owned by E&P’s parent company). The percent change compares April 2008 uniques with April 2007 uniques. Also keep in mind there are several reasons why traffic fluctuates, including news events.

The top 30 newspaper Web sites for March can be found here.

Brand or Channel — Unique Audience (000) — % Change (YoY)

NYTimes.com — 17,911 — 30%
USATODAY.com — 10,729 — 12%
Washingtonpost.com — 9,467 — 15%
Los Angeles Times — 7,139 — 33%
Wall Street Journal Online — 4,764 — 37%

Boston.com — 4,428 — 6%
SFGate.com/San Francisco Chronicle — 3,851 — (-8%)
New York Post — 3,467 — 9%
Chicago Tribune — 3,351 — 12%
Daily News Online Edition — 2,909 — 42%

Atlanta Journal-Constitution — 2,764 — 52%
Chicago Sun-Times — 2,688 — (-1%)
Newsday — 2,555 — 5%
DallasNews.com – The Dallas Morning News — 2,468 — 88%
The Houston Chronicle — 2,442 — (-38%)

International Herald Tribune — 2,420 — 41%
Seattle Post-Intelligencer — 1,755 — 5%
The Politico — 1,753 — 67%
MercuryNews.com — 1,686 — 33%
The Seattle Times — 1,669 — (-11%)

The Sun, Baltimore — 1,644 — 38%
Azcentral.com — 1,638 — (-14%)
The Washington Times — 1,634 — 16%
Village Voice Media — 1,608 — 53%
Philly.com — 1,584 — 0%

Star Tribune — 1,423 — 1%
NJ.com — 1,288 — (-17%)
St. Louis Post Dispatch — 1,264 — 16%
The San Diego Union-Tribune — 1,188 — (-24%)
OregonLive.com — 1,183 — 63%