Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a look at why young professionals now expect to be able to use social media in the office (but many companies – and some employees – feel differently), how to increase your Twitter followers by writing less, why Twitter profiles with less follows are typically more social and how correctly timing your tweets will maximize your engagement.
Here are our top 10 Twitter stories of the week:
A decent salary is always welcome, but that alone is no longer enough of a glittering lure for young professionals looking for work. Cisco surveyed 2,800 college students and recently employed graduates and discovered that two thirds will actively enquire about a firm’s social media policies during a job interview, with some 56% refusing to work at a company that bans social media.
It might not be intuitive, but it’s true: you’re likely to get more followers if you write less on Twitter. That’s not to say that one tweet a day will suffice, or that one a week is good enough – your market, goals and audience will determine the “sweet spot” of how many tweets per day is optimal, and you’ll discover this number over time using trial and error. But for those of you who want to get started growing your follower account today, here’s how to increase your Twitter follower count by writing less.
Last week we reported how a new survey has revealed that more than half of young professionals won’t work at a company that restricts the use of social media in the office.
Well, it appears that a lot of graduates will soon be joining the dole queue, as new data from UK job site Reed suggests that just one in three UK employees access platforms such as Twitter, Facebook and LinkedIn at work, and a heady two-thirds believe access should be banned altogether.
A recent study from Hubspot has determined that while highly-followed Twitter accounts share a lot of links, they converse less frequently than people who follow less than a thousand people. Twitter accounts with a million or more followers tweet links three times more frequently than users with 1,000 followers or less, but only about 7% of their tweets are replies, compared with 17% for those with the smaller network.
Social media has been instrumental in changing the way that brands and businesses of all sizes implement their marketing strategy and connect with customers, and channels such as Twitter and Facebook can deliver just as much (if not more) value for independent, mom and pop businesses as they can for national and international brands. Of course, it’s one thing to use social media, but quite another to use it effectively. So how have independents fared in building their online presence?
All too often marketers publish when it’s best for them– not their target audience – which can lead to disillusionment with the effectiveness of their social media marketing campaigns, and the conclusion that it is actually ‘all hype’. So, here’s the big question for brands on Twitter and Facebook: when are your customers most receptive?
Press releases might not be the most exciting things on the net, but they’re gaining new momentum when combined with social media. A new study from PR Newswire and Crowd Factory shows that Twitter – while not the network that most PR folks turn to – drives the most engagement of all social networks.
Research by Constant Contact and Chadwick Martin Bailey suggests that 21% of US-based Twitter users will be following brands by the end of the year, and, in findings that are strongly opposed both to previous reports and conventional wisdom, the majority do so not because they’re expecting discounts or freebies. Instead, it’s simply because they’re already a customer of the company.
Digital marketing is predicted to hit $300 billion by 2020, and, amazingly, half of that growth is expected to come from social commerce. Pick your jaw up from the floor and read on.
A new survey indicates that the majority of Brits would agree with their government or service providers shutting down social media during an outbreak of civil unrest in their country.
Also this week:
- If the US Presidential elections were decided by Twitter, who would win?
- Animal rights are more important to Twitter users than other nonprofit issues
- Twitter’s head of communications Sean Garrett has left the company
- Twitter has become the number one photo-hosting service… on Twitter
- This week, Twitter finally rolled out the long-promised Activity and @Username streams on Twitter.com. And many users are not happy
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