This Week On Twitter: Top Social ROI Metrics, Hashtags Searchable On Bing, ‘Buy Now’ Tweets

This Week On Twitter: Top Social ROI Metrics, Hashtags Searchable On Bing, ‘Buy Now’ Tweets

Need a little weekend reading?

We’ve compiled our top ten Twitter stories of the week, which includes a study that reveals that Likes, click-throughs and retweets are the top social strategy metrics for brands, news that Twitter profiles and hashtags will now be searchable on Bing, what the appearance of ‘buy now’ buttons in (selected) tweets could mean for social commerce, six ways to maintain a loyal and engaged Twitter following and the 20 most popular brands on Twitter.

Here are our top 10 Twitter stories of the week.

1. Likes, Clickthroughs And Retweets Most Important Social Strategy Metrics For Brands [STUDY]

How do you measure the success of your social media strategy? If you’re like more than four in five brands, it’s by the numbers of Facebook Likes, link clickthroughs and Twitter retweets your campaigns receive, suggests a new study.

2. Twitter And Bing Extend Partnership, Create Searchable Profiles And Hashtags

Bing is vying to become the supreme Twitter search tool, and it definitely has a leg up on its rival Google. In a recent announcement, Bing unveiled new ways to search Twitter hashtags, profiles and celebrity news via its search engine.

3. Twitter’s Latest Experiment: ‘Buy Now’ Shopping Buttons In Tweets

One-click shopping could soon be coming to Twitter via a “buy now” button embedded directly into tweets, allowing users to purchase products directly from the social platform and empowering brands to effectively market their products and services to a targeted audience.

4. 6 Ways To Engage And Maintain A Loyal Twitter Following

As a small brand using Twitter to raise awareness of your products and services, how do you engage customers and maintain a loyal, engaged following?

5. The 20 Most Popular Brands On Twitter [STATS]

@YouTube maintains its position as the most popular brand on Twitter, with its more than 43 million followers placing it well ahead of all other brands, including the official @Twitter profile.

6. Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

7. FDA Wants Drug Companies To Tweet Dangerous Side Effects

The FDA is looking to Twitter for another avenue to educate consumers about the possible dangers of prescription drugs.

8. Too Much Twitter Can Be Bad For Your Marriage, Sex Life, Says Research [STUDY]

Heavy Twitter use can have a negative impact on both your marriage and sex life, says a new study.

9. Is Your Twitter Strategy Missing This One Essential Element?

You’ve set your goals, identified your audience and you even have a robust measurement system in place. But you could be missing this one crucial component of a successful Twitter strategy.

10. NFL To Expand Its Twitter Presence With Amplify

The NFL is expanding its position within Twitter’s Amplify program, looking to increase exclusive content and compliment its live, televised football games.

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(Twitter image via Shutterstock.)