While Instagram video is just over 10 months old, it's probably high time to consistently track what brands are doing with the 15-second feature. So Adweek is teaming with Shareablee for a new weekly series that gives marketers insights into who is kicking butt in the nascent social video space.
The New York-based social media company's Top 10 charts will include a handful of stats, including followers, likes and engagement rates. Below is a rich-media infographic for March 31 through April 6 that allows viewers to watch the videos while checking out what kind of organic reach they generated. (Going forward, we will be publishing the rankings earlier in the week.)
Give a look to how the NBA, GoPro and Victoria's Secret are creating winning Instagram videos.