Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video.
The four-minute video—which grabs the No. 3 spot on this week’s Adweek/VidIQ top branded video chart—follows a pair of Hobbit fans as they are transported into scenes from the trilogy while on an airplane. For example, when one loses a gold ring (similar to the One Ring at the heart of the Lord of the Rings saga), he is instructed to inflate his life vest before bungee jumping off of a bridge to recover it.
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