Tinder Is Reminding CES Attendees That Real-Life Love Beats Virtual Reality

Spoofs VR and promotes old-fashioned meetings

While Consumer Electronics Show attendees scope out the hottest virtual reality at the Las Vegas Convention Center this week, Tinder is promoting another kind of VR—very real.

In a video released on Thursday, it seemed for a second like maybe the dating app was launching some sort of virtual reality experience. (After all, VR has been touted time and time again as an empathy machine, and what romance-seeker couldn't use a little more of that?)

"We're always looking for new ways to bring people together," the narrator says quietly, as more and more of the product is revealed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in