Times: We Didn’t Mean To Imply Your Newspaper Was Dying

1002nytimes.jpg

Philadelphians still (hopefully) read their newspapers. However, the picture above was used in the Times for their article “Why Big Newspapers Applaud Some Declines in circulation“. Then the following correction showed up in this morning’s Times:

An article in Business Day yesterday reported on a growing trend among large newspapers to accept some circulation declines because of the high expense of attracting and keeping new subscribers. The article was illustrated with a photograph of a delivery truck for The Philadelphia Inquirer and The Philadelphia Daily News and a caption that said “Big American newspapers sell about 10 percent fewer copies today than they did in 2000.” The Inquirer‘s circulation, like those of other newspapers, has declined from its 2000 levels, but since new owners took over last year, its daily circulation increased almost 7 percent from September 2006 to March 2007, compared with the previous six-month period. The Philadelphia Daily News‘ circulation also increased by slightly more than 1 percent in the same period.

Neither The Inquirer nor The Daily News was mentioned in the article, and the photograph was an inappropriate illustration for it.

Of course, Philadelphians are only reading their paper because the Phillies actually don’t stink this year. But that’s besides the point.