Time Warner CFO Talks Digital
Digital distribution holds the potential of improved rather than weaker economics for film studios, Time Warner CFO John Martin said Wednesday.
Speaking at the Merrill Lynch Media Fall Preview conference in Marina Del Rey, Calif., he said TW has seen no signs that digital business is cannibalizing DVD sales or that analog dollars are turning into digital pennies as NBC Universal CEO Jeff Zucker has famously warned could happen.
For example, in TW’s day and date cable VOD trials, VOD buy rates are up more than 50% while DVD sell-through is up 10%, he said, adding though that the company will closely monitor for any signs of negative effects.
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