'Time Out New York' Makes Digital Push

Launches new iPad, iPhone apps

Time Out New York is ready to swell its digital presence with new iPhone and iPad apps, the magazine announced today, also unveiling a redesigned website and an online e-commerce business, altogether Time Out’s biggest initiative to date on the mobile and Web front.

The iPad app, sponsored by MasterCard (which previously partnered with the mag), will suggest listings via interest-based personalization algorithms developed by LikeCube, a recent Time Out acquisition. Rather than highlighting nearby places and events, the iPad app is designed for an at-home browsing experience, said Time Out’s head of revenue, Marisa Farina.

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