Time Magazine Trims the Red Border

Only the fifth time in the publication's history.

For print media trivia buffs, the cover of the Nov. 28 issue of Time magazine is a keeper.

As design director D.W. Pine explains, it’s a very rare issue indeed that does not include the brand’s trademark red border on the cover:

The Nov. 28 issue marks only the fifth time in history that the traditional red border has not been used. The first departure was a black border on Time’s Sept. 11 special issue, put out just 36 hours after the events of that day—a subtle yet dramatic statement. The other three featured a green border for Earth Day (April 28, 2008), a silver border for the 10th anniversary of Sept. 11 (Sept. 19, 2011) and a silver border for when Barack Obama was made Person of the Year (Dec. 31, 2012).

The issue, which arrives on newsstands Friday, frames the magazine’s pick for the 100 most influential photos of all time by shrinking the traditional rectangular red border into a circular, graphical representation of a camera lens. White also reminds how the red border first came to be.

To view the previous Time magazine covers that featured a different color border, click here.