Time Inc. has named Brad Elders group publisher of its Sports Illustrated Group, which includes SI, Golf, SI Kids, FanSided and 120 Sports.
Elders joins Time Inc. from AOL, where he served as general manager of Partner Studio by AOL. He previously served as AOL’s senior vp of sales, overseeing the East region.
“As the SI Group continues to aggressively develop its brands, products and services across the multimedia and multi-platform landscape, Brad is the perfect person to lead our sales and marketing efforts during these dynamic times,” wrote Rich Battista, president of Time Inc.’s video and entertainment and sports group, in a memo.
Elders is succeeding Brendan Ripp, who was recently promoted to president, technology and telecommunications, for Time Inc. Sales and Marketing.