Time Goes All In on Barbie News

Ken had no comment.

barbie-cover-finalTime’s latest cover story is dedicated to a toy. Mattel’s Barbie, as you have no doubt heard by now, has three new body types — tall, curvy and petite. Time was the first to report the news.

Time has a giant feature on this change and what it might mean to the world. It’s well worth a read, but make no mistake: The bottom line is Barbie sales have been dropping for years now and Mattel was freaked out. So, presto! New body types. Let’s hold the applause.