Thumbplay: Deliver Sophisticated Content, and More of it

Speaking with Mobile Marketer, Thumbplay chief marketing officer Evan Schwartz told the publication that he sees greater availability of long-tail content and richer content as key trends in the mobile content market this year. He also said that ease of use is one of the biggest challenges facing the industry, which leads us to think that all those folks planning on releasing more sophisticated content better make sure that users can access it with just a couple of clicks.