THR Partners with Yahoo
Mediaweek’s sister publication The Hollywood Reporter has formed a strategic marketing relationship with Yahoo Entertainment that provides cross-promotional opportunities for both companies’ movie and boxoffice content.
Under the agreement, Yahoo Movies will feature THR content on its site, and THR will promote Yahoo Movies trailer content and data in its digital and print editions, and on THR.com.
The brands also will present Yahoo’s new “Purple Filmstrip Award” program, a monthly honor given to a film studio with the most successful movie title on Yahoo Movies as measured by a combination of the most trailer streams and best user reviews.
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