Think Like a Luxe-Life Scout for South Florida's Ocean Drive

Ocean-Drive-articleIf Ocean Drive editor-in-chief Jared Shapiro isn’t sure of the age demographic of his magazine’s luxury-loving set, it’s because, as he puts it, “in Miami, you can be 23 or you can be 80 and [still] go to the clubs.” What he does know is that all but a piddling 1 percent of the mag’s readership have “liquid assets of $750,000 and up.”

What content interests those readers? Stories on places to burn through their money, for one:

The culture section is always in need of content.

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