ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players accounted for the most buzz across platforms from Aug. 1 to Aug. 7 to kick off our three-part coverage, which will appear on Mondays until the Summer Games conclude.
ListenFirst's digital engagement rating, or DER, is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.
U.S. women's soccer star Alex Morgan created seven of the nine buzziest posts last week, per ListenFirst, doing her best work on Instagram. However, another American athlete made even bigger gains overall, according to the data.
One thing each of the athletes can teach aspiring digital media stars is to create posts showcasing a fun, authentic style. Soccer player Hope Solo and gymnast Simone Biles seem particularly adept at pulling off such social gold.
Below are the ratings along with an example of each athlete's posts:
10. Ryan Lochte (men's swimming)
Week-over-week lift: 17.96 percent
9. Hope Solo (women's soccer)
Week-over-week lift: 43.69 percent
8. Paul George (men's basketball)
Week-over-week decrease: 93.18 percent
7. Carli Lloyd (women's soccer)
Week-over-week lift: 26.55 percent
6. Michael Phelps (men's swimming)
Week-over-week lift: 74.53 percent
— Michael Phelps (@MichaelPhelps) August 3, 2016
5. Klay Thompson (men's basketball)
Week-over-week lift: 975.11 percent
4. Aly Raisman (women's gymnastics)
Week-over-week lift: 0.21 percent
Natural makeup for prelims yesterday and lots of hairspray pic.twitter.com/Ek1HnEvfYN
— Alexandra Raisman (@Aly_Raisman) August 8, 2016
3. Serena Williams (women's tennis)
Week-over-week lift: 49.15 percent
2. Alex Morgan (women's soccer)
Week-over-week lift: 121.71 percent
1. Simone Biles (women's gymnastics)
Week-over-week lift: 88.30 percent
size difference in olympians doesn't matter, depending on what sport you do 6'8" & 4'8" pic.twitter.com/xiU9zIBXJH
— Simone Biles (@Simone_Biles) August 2, 2016