These Were the 10 Buzziest U.S. Athletes in the Olympics’ First Week

Alex Morgan is an Instagram pro, but who's No. 1?

ListenFirst is looking into which Team USA Olympic athletes are generating the most social engagement on a weekly basis exclusively for Adweek. We had the data-analytics company examine which 10 players accounted for the most buzz across platforms from Aug. 1 to Aug. 7 to kick off our three-part coverage, which will appear on Mondays until the Summer Games conclude. 

ListenFirst's digital engagement rating, or DER, is a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube. 

U.S. women's soccer star Alex Morgan created seven of the nine buzziest posts last week, per ListenFirst, doing her best work on Instagram. However, another American athlete made even bigger gains overall, according to the data.

One thing each of the athletes can teach aspiring digital media stars is to create posts showcasing a fun, authentic style. Soccer player Hope Solo and gymnast Simone Biles seem particularly adept at pulling off such social gold.

Below are the ratings along with an example of each athlete's posts:

10. Ryan Lochte (men's swimming)
DER: 385,446
Week-over-week lift: 17.96 percent


A lil night swimming before watching the Opening Ceremonies #olympics #usa #noskinnydipping

A video posted by Ryanlochte (@ryanlochte) on

9. Hope Solo (women's soccer)
DER: 532,057
Week-over-week lift: 43.69 percent


        Facebook: Hope Solo

8. Paul George (men's basketball)
DER: 591,600
Week-over-week decrease: 93.18 percent


Opening ceremonies!

A video posted by Paul George (@ygtrece) on

7. Carli Lloyd (women's soccer)
DER: 592,427
Week-over-week lift: 26.55 percent


         Facebook: Carli Lloyd

6. Michael Phelps (men's swimming)
DER: 615,267
Week-over-week lift: 74.53 percent

5. Klay Thompson (men's basketball)
DER: 658,943
Week-over-week lift: 975.11 percent


Beyond grateful what a night @olympics

A photo posted by Klay Thompson (@klaythompson) on

4. Aly Raisman (women's gymnastics)
DER: 1,017,741
Week-over-week lift: 0.21 percent

3. Serena Williams (women's tennis)
DER: 1,157,962
Week-over-week lift: 49.15 percent

2. Alex Morgan (women's soccer)
DER: 1,521,098
Week-over-week lift: 121.71 percent


Happiest of birthdays to this gem!!! Now let's win this damn thing! #isiphotos Brad Smith

A photo posted by Alex Morgan (@alexmorgan13) on


1. Simone Biles (women's gymnastics)
DER: 1,551,536
Week-over-week lift: 88.30 percent