The Wall Street Journal Bucks Nationwide Trend By Boosting Circulation

In today’s Media Decoder section, Jeremy W. Peters of shared some promising news for Wall Street Journal readers: WSJ was just one of two major newspapers in the nation to improve daily circulation in recent months.  The Audit Bureau of Circulations reported a 5 percent drop in weekday circulation for over 600 newspapers from April to September, however The Journal witnessed a 1.8 percent rise in circulation and an average weekday distribution of more than two million (including 450,000 digital subscriptions).  According to a company press release, The Journal upped circulation revenue by 7 percent compared to the April-September 2009 period. 

While The Journal boasted the top weekday readership totals in the country, some other New York-based titles maintained high circulation numbers despite the slow decline of newspaper industry in the U.S.  Other than WSJ, The New York Times (third), New York Daily News (sixth), and New York Post (seventh) ranked among the country’s top seven papers in terms of weekday circulation.  Although these newspapers — along with other heavyweights like USA Today and Los Angeles Times — sold plenty of issues over the past six months, The Journal was joined only by The Dallas Morning News in posting distribution growth since this past spring.