The Ticker: Super Bowl Marketers; Super Bowl Fashion; Super Bowl Music; Super Bowl Videos; Super Bowl Mobile

Forbes: A Guide to the Marketing Types You Can Expect to See at the Super Bowl

WWD: Joining the Super Bowl Media Mob

Billboard: How Halftime Shows Sell Music (1993-Present)

Financial Times: Is Viral Video Killing the Super Bowl Star?

The New York Times: Another Super Bowl Ad Fest, This Time on the Phone