As an interesting aside, EA PopCap’s games have a banner ads for The Sims Social displayed at the bottom of the Canvas app, but The Sims Social only displays adds for itself. As of press time, there’s not even a cross-promotion bar for other EA brand or EA Playfish games displayed on The Sims Social Canvas page. At 36 million MAU and 9.4 million daily active users, the game commands a lot of eyeballs that could be directed at future EA-brand social games. It’ll be interesting to see if the company makes it a point to leverage The Sims Social cross-promotion only for core franchise-branded products, or if they aim it games that appeal to the casual gamer audience (e.g. PopCap titles).
Top Gainers This Week – Games
|1.||The Sims Social||36,019,969||+7,266,307||+25%|
|4.||The Smurfs & Co||10,148,711||+605,119||+6%|
|12.||Slotomania – Slot Machines||6,524,063||+297,276||+5%|
|13.||Total Domination: Nuclear Strategy||1,911,046||+271,269||+17%|
|14.||Baby & Me||1,627,127||+263,914||+19%|
|18.||The Pokerist club — Texas Poker||4,819,938||+197,804||+4%|
|20.||Top Eleven – Be a Football Manager||4,282,272||+166,650||+4%|
If just now you’re wondering where Zynga’s just-launched Adventure World is on this list, sit tight for a week or so. At day four of its life cycle — just after the September 11 weekend — it hasn’t had much time to build momentum in traffic. As we’ve seen with previous Zynga launches, however, this probably won’t hold Adventure World back from breaking into the millions within 10 days of launch.
All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.