How to Pitch Health, Medical and Fitness Stories

5 editors diagnose what works best.

“With medical and healthcare topics, there’s always a delicate balance between being uplifting and the serious emotional reality,” said Kalia Doner, director of content and programming for Health Guru. She spoke at a PCNY/Publicity Club of New York panel on Monday, along with editors from Tonic (Vice), Better Homes and Gardens, New York Magazine’s ‘Science of Us’ and STAT, about optimal ways to pitch health related stories.

Amy Brightfield, Better Homes and Gardens’ health and features editor, concurred.

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