The New York Times iPad App Maintains Popularity

Since its launch nine months ago, The New York Times iPad app has been one of the more popular items on digital newsstands.   The Times VP of circulation and reader apps Ray Pearce reports that the paper’s app has been downloaded over 1.5 million times since April and has not shown any signs of slowing down.  Pearce is thrilled with the high distribution numbers the Times app has garnered and a spokesperson from the paper says that subscribers are reading the NYT on their tablet PCs at similar times that they would read the print version:

Our iPad readership is highest at the beginning and end of the day, much like print readership, which supports nicely our readership on other platforms such as mobile and the Web site.

These consumption patterns reflect that the iPad is treated more like a leisurely household device than a mobile smart phone.