The Guardian has overtaken The New York Times as the second most visited English-language newspaper site. In September, theguardian.com drew 42.6 million unique visits, compared to 41.6 million for nytimes.com. The data comes via comScore.
For the Guardian, that represented a 12 percent month-on-month increase, but it still wasn’t enough to crack the top three slots, which are all occupied by Chinese newspaper sites.
Xinhua News Agency (90.2 million uniques), People’s Daily Online (89.1 million) and China Daily Sites (56.4 million) are the most popular, followed by Mail Online, the most popular English-language site (55.8 million).
ComScore’s numbers take into account desktop traffic only.