The Cut Has a New Look

The first redesign in five years

The Cut president and editor in chief Stella Bugbee provides some context for today’s debut of the Cut redesign. “The last time the Cut changed its look was back in 2012, around the time Taylor Swift was feeling 22,” she writes.

Aside from the spare simplicity, the good balance between positive and negative space, one of the most visible changes is the logo, as Bugbee explains.

Our old logo, with a dotted seam, referenced our deep roots within fashion, but the name always left room for interpretation.

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