As it makes plans to open a new, across-the-pond venture, The Atlantic has gone with a vet to lead it. National correspondent James Fallows, who has over four decades and almost 100 cover stories worth of experience writing for The Atlantic under his belt, will lead a new Atlantic London bureau that will serve as the seat of the publication’s European coverage and will be its first overseas bureau.
Fallows, along with his wife and fellow Atlantic writer Deborah Fallows, will be heading to London this summer to open up the bureau, where he will be Europe editor.
It will be an interesting contrast to what the pair had spent the past few years working on, which involved flying across the country in a Cirrus plane piloted by James Fallows, reporting on towns throughout the United States. But the Fallows are not without UK experience, having gotten married there, as well as lived there while James Fallows was a Rhodes Scholar at Oxford.
“Our goal here is ambitious,” said editor in chief Jeffrey Goldberg in a statement. “We are hoping to bring Atlantic-quality journalism to a global audience in a very deliberate way. There is no one better to lead this effort than Jim Fallows, who understands in his bones the qualities that make a great Atlantic story, and whose desire for innovation and adventure is limitless.”
Joining Fallows will be London native Sophie Gilbert, who is currently a staff writer covering culture and entertainment. Already there is Lucy Kirkland, Atlantic’s executive director, EMEA, who is responsible for sales in Europe, the Middle East and Africa. When the bureau is filled out, there will be 10 staffers from both business and editorial. The business side offerings will include branded content partnerships and live events.
The decision to open a bureau overseas comes at a point in which the Atlantic has an overseas audience that comprises almost 30 percent of its monthly audience. With 33 million monthly uniques, that’s an audience of close to 10 million coming from outside the United States.
The work that will come out of the bureau will be for both Atlantic’s domestic and international audience, with some variation in the global version of the homepage targeted to the specific needs/interests of its global audience.