We said we weren’t so fond of the new NYC T-Axi design, but does it qualify for an all out design scandal? Of course it does! Why? Because we just found out those ca-raaaaaa-zy kids at Wolff Olins are involved, and as we all know, they’ve made a corporate commitment to be at the center of every branding and identity firestorm on the planet. Wolff Olins did the blobby overinflated balloon NYC portion of the logo and handed it over to Smart Design, who did the rest.
David Dunlap at the NY Times has made a fabulous gesture to the world of design (better than the typical “my kid/grandma/cockatiel with one broken wing could make better logo”) by asking eight local designers to weigh in and craft alternatives, all while generating some rather civil discourse. Our favorites, hands down, are by Sam Potts, one version of which is above. Really, why does it need anything else?