Take a Picture, Search It with Thrrum

23half, the company behind the Thrrum MMS Search tool for camera phones, is bringing its technology to T-Mobile and Verizon Wireless users.

Thrrum lets you take a picture of any text you’re interested in and send it to Thrrum (m@thrrum.com) as an MMS. The system will respond with relevant search results. Potential search targets include books, product labels or printed signs. Snap a picture, send it as a message so you can learn more about the author, product or the store whose sign you snapped.

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