T Magazine Site Chooses Style Over Substance

The new T Magazine site launched today over at the World’s Greatest Building Which Is Also a Newspaper. The opening animation by Jennifer Steinkamp and Gail Swanlund got us all giddy and pumped, but when it came to the homepage, we were a little bummed. Okay, then we saw a supershiny Natalie Portman front and center and got excited again, but only for a second.

The fact that the articles are formatted like print magazine pages, with the text broken down into multiple Flash-y pages, is absolutely ridiculous.

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