Sun Sets On 'Reading Rainbow'

The PBS show ‘Reading Rainbow’ ended its 26 year run on Friday. Not surprisingly, lack of funds was partially to blame. But it also had to do with a shift in attitude towards reading, one which doesn’t bode well for the future of the publishing industry. NPR interviewed John Grant of WNED Buffalo, Reading Rainbow’s home station, about the end of the show:

Grant says the funding crunch is partially to blame, but the decision to end Reading Rainbow can also be traced to a shift in the philosophy of educational television programming.

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