Step Aside, Iron Man: Marvel Revamps Captain Citrus for Florida Orange Growers
What’s that in the sky? It’s a bird! It’s a plane! No, it’s…an orange-clad superhero bent on selling you Florida-grown citrus fruit?
That’s right, folks; taking his place in a long line of Marvel superhero legends like Iron Man, Captain America and The X-Men, is Captain Citrus, a collaborative marketing creation intended to help Florida’s citrus growers boost sales.
The original Captain Citrus, a long-outdated mascot for Florida’s orange growers, was more or less an orange wearing a cape.
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