Steff Geissbuhler Graduates From a UCLA Institution

In 1990, UCLA Extension creative director InJu Sturgeon approached a 75-year-old Paul Rand with a request to design the cover of their winter quarter catalog. After much persuasion–one would imagine after designing logos for three–lettered companies you might shrug off a pro bono job–Rand replied with a snow-covered orange that ended up making graphic design history.

Since then, Sturgeon has recruited veritable legends of design to contribute their little riffs on Southern California culture, resulting in one of the most sought-after continuing education catalogs in the country (we hear people hoard them like design magazines).