The idea of "social reading" has been around for years, but there's a cluster of new companies trying to make it actually work.
Two of these startups, Subtext and Findings, launched Oct. 25. Another, Readmill, built around sharing clips and excerpts, is currently being tested.
Subtext, for example, lets publishers and readers annotate e-books. One of its launch titles was the blockbuster A Game of Thrones, annotated by the author's editor and researcher.
Co-founder Rachel Thomas says that in some ways she's just trying to mirror the discussions that readers are already having among themselves.
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