Stand Behind Your Knol: Google Takes on Wikipedia

It’s starting to feel like the clock is ticking on all you anonymouses out there. Google has just launched its answer to Wikipedia, a new program called Knol, which allows experts to craft wiki-like entries on their area of expertise. Here’s the kicker: no anonymous entries.

The process is like producing a blog post — but in this case it’s not something written off the cuff but carefully crafted to coherently explain a single subject…Knols are meant to be signed with the author’s actual name.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in