Spotlight: Joe Zeff Design

Designer Joe Zeff first made his living in the print world, at the likes of The New York Times and Time magazine, where he helped pioneer 3-D graphics for print using the same animation software James Cameron employed for Titanic. Now, as head of his eponymous studio in Montclair, N.J., he’s taken his 3-D know-how to tablets, flipping his print-centric business to one that’s practically all digital. His newest trick: Building apps for content creators, enabling them to self-publish directly to the iPad and Android devices, bypassing traditional media altogether.