Sofia Coppola Channels Marie Antoinette for Dior Fragrance Ad

The balloons were the first tip-off. Perhaps you’ve seen them: globular and arrayed like a macaroon-hued bunch of mutant grapes, they easily lift model Maryna Linchuck high into the Parisian skies. Her confection of a Dior dress (merci, Monsieur Galliano), a pop of hot pink against the horizon, sealed the deal: the ad—for Christian Dior’s new Miss Dior Chérie L’eau fragrance—has Sofia Coppola written all over it. And so it should. The print ad is a still from the commercial (below) that Coppola directed for Dior, which describes Coppola’s commercial directing debut as “an ebulliently happy short [that] is an ode to Paris and to Monsieur Dior.”