Half of business executives worldwide consider social networks as a key source for information, with significant growth seen in business use of LinkedIn, Facebook and Twitter over the past two years, reveals a new study.
CNBC’s Mobile Elite 2014 report found that access to business and leisure content via mobile devices continues to blur the gap between the Monday to Friday working week and the weekend – 70 percent of respondents to their poll agreed that mobile tech invaded time between work and leisure, with six in ten accessing business content on their mobile devices on the weekend.
The survey also found that social media use amongst executives has reached 100 percent in Asia, 97 percent in EMEA regions and 83 percent in the U.S. LinkedIn has seen the biggest gains of any single platform since 2012, rising to 66 percent usage in 2014, ahead of Facebook (62 percent) and Twitter (52 percent).
“This new wave of global research reveals that the Business Elite are consuming more business content over the weekend,” said Mike Jeanes, Director of Research, EMEA at CNBC. “Mobile is blurring the boundaries between work and leisure, as the consumption of business content over the weekend becomes commonplace. This change presents an opportunity for media owners and advertisers alike.”
Check the visual below for more insights from the study.