At Monday’s Social Media Week LA panel “Facebook’s Impact on Entertainment PR and Marketing,” held at the Paley Center and moderated by KTLA reporter Rich DeMuro, the two panelists with the most impressive credentials both happened to be CNN alums.
Kay Madati (pictured) oversees entertainment strategy at Facebook, working closely with the studios and TV networks, while Eric Kuhn is responsible for helping United Talent Agency clients learn how to properly leverage social media. Madati talked about the king of the Facebook celebrity world, Vin Diesel, who currently has more than 27.6 million fans:
“What Vin has actually been able to do is be really real and authentic, without having to let the world into every corner of his life. But he’s active on it; this is not just that he shows up on the page when he’s got a movie to promote.
He’s constantly on it; in the down times, wherever he is in the world, he’s got a camera, he’s got his Blackberry, he’s posting pictures… If you’re fan of Vin Diesel, this is a great way to keep up and stay connected to the things that he’s interested in. What we’ve begun to tell our entertainment partners and colleagues in LA is that they should be endeavoring to build and manage an audience in this manner.”
At one point, when Kuhn made reference to interns, Madati reminded the audience that the UTA whiz started out in in that capacity for Katie Couric. Madati also stressed that the best thing anyone interested in Facebook can do this week is register to watch the live stream of Thursday’s big Facebook developers conference in San Francisco.