While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.
Facebook leads Google+*, YouTube, Twitter and LinkedIn in the list of top global social networks, but use of all of these platforms has dipped over the past two quarters – Facebook has seen a six percent drop in active usage since Q3 2013, beaten only by YouTube (-8 percent), with LinkedIn (-3 percent), Twitter (-3 percent) and Google+ (-1 percent) also softening.
In the meantime, Instagram goes from strength-to-strength, registering an incredible 25 percent grow in active usage since Q3 2013.
Tumblr (+22 percent) and Pinterest (+7 percent) also registered solid gains.
* Uh huh.