10 Helpful Twitter Lists for Social Media Marketers

This article was originally published in the KISSmetrics blog.

Twitter lists allow users to categorize their followers into different segmented lists based on a particular subject or theme. For instance, Twitter users can create a list of their friends or favorite brands to follow.

Lists can also be made private or public; if they’re public then other Twitter users can subscribe to the list and see the tweets of members included on that list without having to follow each individual member of that list. This presents an opportunity to follow curated lists of experts on a variety of subjects.

Here are ten helpful Twitter lists to follow for news, updates and strategies concerning the social media marketing world.

1. Sree Sreenivasan’s Social Media Editors List

Here’s a list from Scree Sreenivasan, Columbia University’s first Chief Digital Officer, including various social media editors and strategists from a few different media outlets like the New York Times, the Huffington Post and the Associated Press.


2. Susan Beebe’s Social Media Smarties List

Susan Beebe’s works for Global Social Media at Dell, Inc. Her Twitter list (titled Social Media Smarties) below features 500 different experts accounts in the social media space.


3. Mari Smith’s Social Media Stars List

Mari Smith is a world renowned social media thought leader and consultant, her Twitter lists are carefully curated to only include the most relevant experts. In this case, 140 members were chosen to be featured on her Social Media Stars list. Follow it below for updates from experts on the social world.


4. Scott Monty’s Social Media Top List

As head of Social Media at Ford Motor Company, Scott Monty has gathered quite a following in the digital sphere. Follow his curated Twitter list on the top social media specialists around.


5. Ekaterina Walter’s Social Media Tweeps List

Ekaterina Walter is an Intel social media strategist and brand evangelist. She’s an avid contributor to industry publications and a frequent speaker at the major tech events, following Ekaterina’s Twitter list for Social Media Tweeps is highly recommended.


6. Courtenay Bird’s Digital and Social Media List

Courtenay Bird works on business development for TweetReach and has a steady Twitter following reading and retweeting her valuable content. Inline with this expertise, Courtenay has created a helpful list of experts in digital and social media.


7. Michael Stelzner’s Writers List

Michael Stelzner is the founder of Social Media Examiner and rightfully so, one of the operators of the Social Media Examiner Twitter account. Naturally, this list is a feed of all the Social Media Examiner writers and their insights on digital and social media marketing.


8. Marshall Kirkpatrick’s Social Strategists List

Marshall Kirkpatrick as the CEO of Plexus Engine has an extensive following on Twitter. Take a look at his curated Twitter list of social strategists.


9. Andrew Nystrom’s Social Media List

Andrew Nystrom’s Twitter list is a comprehensive overview of social media focused accounts from the point of view of a member of the Red Bull digital marketing team.


10. Josh Elman’s Awesome Social List

Josh Elman has previously worked at Twitter, Facebook and LinkedIn. Now as the Principal at Greylock Partners, Josh has extensive insights into the world of social media. Follow his list of Awesome Social for a look at tweets from social experts on applications, platforms and experiences in the industry.


What Twitter lists do you follow for social media marketing insights? Share with us in the comments below.

Brian Honigman is the digital marketing manager at Marc Ecko Enterprises. He is a part of Ecko’s marketing and e-commerce team, ensuring a polished brand experience across all channels. Follow Brian on Twitter at @BrianHonigman and on Google+.

(Helpful tips image from Shutterstock)

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