As social media continues to grow and reaches, not millions, but billions of people around the planet, it inevitably starts to reflect and adopt the norms and behavioural patterns of “real life”.
That’s both good and bad. It’s good, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice.
And it’s bad, because it empowers everybody to share their own content, thoughts and opinions freely and without prejudice.
You see, the problem is, some people aren’t nice. In fact, some people are jerks. It’s only a small percentage, but, like rotten apples in a bushel, the negative, disruptive behaviour of these folks can quickly poison the environment around them. Which means that you, as the manager of a popular, respected social media brand profile on Twitter or Facebook, needs to step in and take care of business. Quickly, and with total professionalism.
This visual from Kuno Creative provides a handy, step-by-step guide to managing trolls on Twitter and other social media channels.