Twitter drives the most traffic of all the major social networks, but it’s Facebook that generates the most revenue, reveals a new study by Eventbrite.
Shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. But the value of that share skews heavily in Facebook’s favour, with its $4.15 revenue rate more than twice that of Twitter’s ($1.85) and four times that of LinkedIn ($0.92).
The value of a share across all social networks was $3.23, largely thanks to Facebook.
Of note: the revenue worth of a share varies around the world, with Ireland being the marketer’s country of choice on both Twitter and Facebook, and France performing best for LinkedIn.
This infographic from Eventbrite takes a closer look at how social media drives revenue.